HONDA MARINE SOUTHERN AFRICA NEWS

Talbot Engineering to represent Honda Marine in both Mauritius and Reunion


Mauritius from the air...

To sustain the growth of Honda Marine as the fastest growing outboard engine brand in South Africa over the last 5 years, as well as the most reliable brand (0.08% warranty claim ratio – unheard of in the marine industry), Honda Marine SA is constantly searching for like-minded business partners to take the much in demand Honda brand to the next level. With the appointment of Talbot Engineering to look after Honda’s interests in both Mauritius and Reunion, Honda Marine has found a very strong platform. Talbot Engineering, owned and run by Alain Talbot, is also the Volvo Penta distributor for Mauritius, Reunion and Madagascar, and over many years has built up a highly reputable business name in the region. More details to follow in the February Newsletter…

 

 

 

Tide Turning for U.S. Boating Industry
With the U.S. economy as very much the precursor of what’s in store for South Africa and the rest of the world, it’s very interesting to see the positivity towards the U.S. Boating Industry in the build-up to the Miami International Boat Show, the world’s biggest boating event. Highlighted in the show catalogue is the fact that the recreational boating industry has reported a 10% increase in new power boat sales in 2012 which are the first signs of healthy growth since the recession, also that it’s small, versatile boats that are leading the recovery.

More Detailed Overview
The U.S. recreational boating industry began to see the tide turn for new powerboat sales with an estimated ten percent increase in 2012, according to the National Marine Manufacturers Association (NMMA). Early projections indicate the industry will see additional increases in 2013 by as much as 5-10%. This level of growth in 2013 will depend on a number of factors including continued improvement in economic conditions that impact recreational boating—namely consumer confidence and the housing market—and sustained increases in Americans’ participation in outdoor recreation.“Improving economic conditions and what seems to be a resurgence in Americans’ love for the outdoors, helped fuel steady growth in new power boat sales in 2012,” notes Thom Dammrich, president of NMMA. “A ten percent boost at retail in 2012 is significant as this is the first time since the recession we saw healthy growth across the powerboat market, which will create momentum in 2013.”

Another factor, and new trend, that’s contributing to new boat sales is the creation of innovative, more versatile and accessible boats that appeal to a variety of interests and budgets and fall within the 15-26 foot range.

It’s these smaller boats, those less than 27 feet, which make up 96% of the 12.4 million registered boats in the U.S. and are leading the industry out of the recession. Boats that fall into this category include aluminum all-purpose boats and pontoons, fibreglass bowriders, fish and ski boats, and jet boats.

“One of the most significant trends we’re seeing in boat manufacturing is the versatile boat—one that can pull tubers or wakeboarders, can be used for fishing outings, relaxing with family or entertaining friends,” said Dammrich. “After a decade of decline, Americans are participating in outdoor recreation in growing numbers, and as they look for ways to spend time outdoors, boat manufacturers are taking cue, producing innovative boats that offer an all-encompassing entry to the boating lifestyle at a variety of price points.”

In 2011, boating participation increased ten percent to 83 million – the largest proportion of adults (34.8%) who went boating since 1997 (35.8%).

It’s not just boating participation that is growing. The Outdoor Industry Association reports that more than 140 million Americans make outdoor recreation a priority in their daily lives – and they prove it with their wallets. The outdoor recreation economy generates $646 billion in direct consumer spending annually. What’s more, a recent study by the U.S. Fish & Wildlife Service reports that participation in fishing is up 11% in the past 5 years, and hunting participation is up 9% in the past 5 years.

To find the right boat for your individual application contact your local Honda Marine Dealer.

 

 

 

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